frankli
Grow up

Frankli Marketing Studio · Washington, DC / DMV

Taking new clients

Frankli, it's not them. It's your marketing.

A part-time marketing director (a fractional CMO) plus the systems that do the daily work. For owner-led businesses in Washington, DC.

A marketing brain who behaves like a partner, and a frankly unhealthy interest in your numbers.

Grow up How it works

Under the hood

Monochrome on purpose. The tools aren't the point. The results are.

Thinks with

  • Claude
  • ChatGPT
  • Ahrefs
  • Semrush
  • Google Analytics
  • Google Search Console
  • HubSpot

Builds with

  • Canva
  • Adobe
  • WordPress
  • Cloudflare
  • Netlify
  • Microsoft 365
  • Notion
  • Todoist

01 — Who this is for

Built for owners. Not for marketers.

Frankli is for owner-led businesses that are tired of paying for "awareness" and want more of the right clients. We find what's costing you clients, fix the biggest things first, and report back in plain English — what moved, what didn't, what's next. A person is accountable for every piece of it.

  • 10Business days from the first call to your first report: what's working, what isn't, what to fix first.
  • 1Page. That's the whole monthly report — what moved, what didn't, what's next. No 40-slide deck.
  • DailyReviews, rankings, competitors and your website, checked every morning before you're at your desk.

The difference Flattery will get you nowhere. Likes, views and “impressions” are flattery. We report in revenue.

02 — A quick check

Four quick questions.

No email, no sign-up. These are the first four things we look at in any business. See how yours does.

  1. 01A lead calls after hours. What happens?

  2. 02Your Google reviews vs. your top competitor?

  3. 03Where did your last ten customers come from?

  4. 04Can you change your own website today?

Answered

0 / 4

Answer all four. It's free, and it's honest.

Get the Reality Check

Ten business days.
Credited toward month one.

03 — How to work with us

Four ways to start. Most people go in order.

Start with a Reality Check — a ten-day review of your marketing. Bring in a part-time marketing director. Put the routine work on daily autopilot, with a person checking it. Or hire us for one clearly scoped project.

Tier 1 · Start here

The Reality Check

A ten-day review of your marketing · A pretty penny

What's working, what isn't, and what to fix first — in one document, ranked by what it's costing you.

The Verdict · The Receipts · The Fix (a 30-day plan) · 60-minute readout

Get the Reality Check

Turn the dial, or press a tier.

04 — What a normal day looks like

Marketing that runs while you're with clients.

This is the routine work getting done on an ordinary Tuesday — checked, drafted, answered and reported by systems with a checklist, then signed off by a person. Then the week. Then the month.

  • Never unsupervised. A human signs off anything public.
  • Bad news waits for you. It's never auto-answered.

Sample day · illustrative figures

a normal tuesday

Done for the day

  1. 06:00WatchChecked 40 searches across 2 locations. A competitor picked up 9 reviews this week. You picked up 2. Flagged, not panicked.
  2. 06:04WatchContact form takes 4.8 seconds to load on a phone. Ticket opened before anyone lost a lead to it.
  3. 09:00MakeDrafted 2 posts and 1 FAQ answer from questions callers actually asked this week. Sent to the editor.
  4. 09:41MakeEditor approved 2, rewrote 1. All three scheduled in your voice.Signed off by a human · 09:41
  5. 12:00AnswerNew 5-star review answered. A 1-star review held for you — never auto-answered.Held for the owner · 12:00
  6. 16:29AnswerAfter-hours inquiry acknowledged in 40 seconds. Consult request on your calendar for Thursday.
  7. FridayCheckLeads, calls, reviews, rankings, spend — one screen, read by a person who takes it personally.Read by a human · Friday
  8. Month-endReportThe one-page report. Plain English. What moved, what didn't, what's next — and what it all added up to.

05 — See a real one

A favor. Not a pitch.

The Reality Check is one document: the Verdict (what's wrong), the Receipts (the proof) and the Fix (a 30-day plan). Ask for a real one, with the client's details blacked out, before you spend a dollar.

Redacted. No client names. Sent by a person, not a sequence. See the Privacy Policy.

  • 1 document, three parts
  • 10 business days
  • Credited toward month one

About Frankli

A point of view, on purpose.

Frankli is Candice Powers' marketing studio for owner-led businesses that are tired of being sold "awareness." She has run marketing inside a business as a team of one — which is where the obsession with how fast the phone gets answered, what people say about you online, and where you show up on Google comes from. And why the systems exist.

Wit on the outside, strategic systems underneath. If the easier answer is also the better business answer, that's the answer.

Candice Powers · Founder, Frankli Marketing Studio

06 — Start here

Grow up.

Tell me what's not working. You'll get a useful next question back — not a pitch deck, not a proposal template, not a "discovery call" that's secretly a sales call.

Please don't send passwords, health information, or confidential client records.